Best of Austin 2023 Campaign
Vote Hoboken Pie for Best Pizza!
Hoboken Pie has been serving Austin, TX since 2008, offering specialty pies, late-night slices, and a loyal neighborhood following. With a focus on high-quality ingredients, stellar customer service, and extended hours, the goal of this campaign was to increase brand visibility and secure a spot on the Best of Austin 2023 nomination ballot for the first time in over a decade.
Guest Appreciation Days
To maximize visibility during Best of Austin 2023, our team developed a short-term, high-impact activation designed to encourage customer participation and nominations. Two Guest Appreciation Days were hosted between August 10-21, offering $2 slices during peak evening hours to drive foot traffic and engagement.
Materials & Objectives
Campaign Strategy & Execution
With Hoboken Pie operating exclusively through a walk-up window and no indoor seating, the campaign required creative, on-site solutions to capture nominations in real time. Tactics included:
On-site QR code banners placed on both sides of the walk-up window, pointing guests directly to the nomination page.
Branded delivery inserts added to every pizza box, encouraging delivery customers to vote with a scannable QR code.
Comeback Coupons distributed during the campaign window to incentivize return visits and repeat orders.
Increased social posting and daily Instagram Stories, maintaining top-of-mind awareness throughout the nomination period.
Paid social amplification, boosting campaign posts on Instagram and Facebook with a daily budget to extend reach beyond existing followers.
Defend Red River!
The campaign successfully secured Hoboken Pie a place on the Best of Austin 2023 nomination ballot for both Best Pizza and Best Late Night Dining, the brand's first appearance on the ballot in over 15 years.