Strategic Communications and Marketing professional with agency experience leading cross-functional campaigns, social strategy, and brand storytelling from concept to execution. Experienced in translating high-level business objectives into integrated content, community engagement, and public-facing messaging that builds credibility and drives awareness.
Known for aligning teams around clear execution plans, maintaining brand voice consistency across social and earned channels, and proactively identifying opportunities and risks in fast-paced environments.
I bring a thoughtful, detail-oriented approach to social media, campaign development, stakeholder communication, and PR collaboration, with a foundation in Risk & Crisis Communication and a strong commitment to protecting and elevating brand reputation.
Foster's Creative, Tacoma WA
2024 - 2026
My responsibilities include:
Served as the primary client-facing lead across multiple accounts, driving day-to-day strategy alignment, timelines, and campaign execution from concept through launch
Led development and execution of integrated content calendars across social, email, and digital channels, aligning messaging with campaign objectives and brand positioning
Translated high-level client goals into actionable briefs, scopes, and cross-functional plans, ensuring clarity across creative, accounts, and production teams
Directed cross-functional workflows using Asana, proactively managing priorities, flagging risks, and maintaining momentum across concurrent campaigns
Coordinated and scheduled photo and video shoots from pre-production through delivery, aligning creative direction with campaign strategy and brand voice
Supported development of press materials, campaign messaging, and external communications in collaboration with clients and PR partners to ensure consistency across social and earned channels
Strengthened long-term client relationships through clear communication, proactive problem-solving, and reliable execution in fast-paced environments
Consumable Content, Austin TX
2021 - 2023
My responsibilities include:
Led social media strategy and day-to-day execution across Instagram, Facebook, X (Twitter), and TikTok for multiple hospitality brands, aligning content with brand positioning, seasonal campaigns, and engagement goals
Developed and maintained monthly content calendars, balancing promotional initiatives, real-time engagement, and culturally relevant moments
Owned community management across platforms, serving as the primary voice between brands and their audiences while proactively monitoring sentiment, trends, and reputation
Partnered with PR agencies and drafted materials to support event promotions, product launches, and local media outreach
Built influencer and partner relationships to amplify campaigns and expand audience reach through collaborative content initiatives
Coordinated photo and video shoots in collaboration with creative leadership
Analyzed performance, audience feedback, and online reviews to refine messaging and improve engagement strategy
Washington State University | 2016 - 2020 |
BA in Strategic Communication | |
Project & Campaign Coordination | Cross-Functional Collaboration |
Client Communication & Relational Management | Shoot & Production Coordination |
Editorial Calendar Planning | Marketing Operations & Workflow Management |
Community Engagement | Brand Storytelling & Voice Management |
Asana | Sprout Social & Sked Social |
Meta Business Suite | Google Docs & Sheets |
MailChimp | ServiceTitan |