SXSW Festival x Jam in the Van at Armadillo Den
Music, Comedy, and Live Festival Coverage.
For two consecutive years, Armadillo Den hosted Jam in the Van during SXSW in Austin, TX, producing nine straight days of live music, comedy shows, and on-site programming.
During the festival, I supported event promotion through high-volume social content, writing, and publishing daily captions to highlight performances, schedules, promotions, and live moments in real time.
Below are a few examples from the campaign.
Hot damn, it's time to #JamInTheVan! 🔥🚐🎶 Get ready to make your way down South starting today for your one-stop-shop of all things heady. 🤘😎 We've got Live Music, Van Sessions, #Live Podcast Tapings, plus more Comedy Shows with @jaminthevan on four different stages — and we'll be streaming on our 13 ft. LED Screen and throughout all our speakers! 🔊 Make the most outta #SXSW2023 when you roll up to The Den in a ride share for 10% off your tab and a FREE week of jammin'! 💯
Jam in the Van Experience Austin
Mainstage: March 15th
🎸 @katietoupin at 6pm
🎸 @sego at 7pm
🎸 @thewanderingheartsmusic at 8pm
🎸 @thenudeparty at 9pm
🎸 @tblsh at 10pm
Sham-rock out at The Den for #StPatricksDay starting at noon with @jaminthevan's Experience Austin 2023, a dog park takeover by @shopdogsht, and some mudbug-boilin' by @letzgeauxboil starting at 2pm! 🍀🍻🚐🎶
St. Patrick's Day Specials:
🦞 Crawfish Boil with @letzgeauxboil at 2pm
🥃 @lostirishwhiskey
🍵 Green Tea Shots
We're not done yet! 🤠 Make your way South starting at 12pm to #JamInTheVan with @urbanheatband and get buck wild with @buckfuffalo and @landhoffmanofficial starting at 4pm! #SXSW2023 ↙️🔥🚐🎶
Jam in the Van Experience Austin
Mainstage: March 19th
🎸 @buckfuffalo and @landonhoffmanofficial at 4pm
🎸 @ellisbullardmusic at 5pm
🎸 @madamradarmusic at 6pm
🎸 @shakerhymnsband at 7pm
🎸 @rattlesnakemilk at 8pm